Presentations I have delivered at conferences and workshops.
Presentation for Echelon Asia Summit 2016. Presented 2016-06-16.
https://www.slideshare.net/vinoaj/2014-1010-thinkperformance-hong-kong-sparkline-vinoaj-vijeyakumaar
Presentation for Think Performance Hong Kong. Presented 2014-10-13. Best practices for digital measurement, and an introduction to cross-device attribution reports in Google Analytics.
Presentation for Google Analytics User Conference Australia. Presented 2014-09-11. Web analytics tools are great for investigating user behaviour - however traditionally it doesn't give us the full face of the user. We look at how we can start to put a face to our users by using Google Analytics' demographic reports.
Presentation for Think with Google Indonesia. Presented 2013-07-03. This presentation walks through moving beyond last-click attribution and harnessing Google Analytics' Attribution Modeling Tool to establish your ideal digital media mix.
Presentation for Google Analytics User Conference Australia. Presented 2013-06-20. This presentation walks through moving beyond last-click attribution and harnessing Google Analytics' Attribution Modeling Tool to establish your ideal digital media mix.
Presentation for AlphaTerra Digital Marketing Conference (Indonesia). Presented 2012-11-20. In this talk I outline a 5-step process for setting up an actionable framework for measuring digital KPIs and goals.
Presentation for gThailand (a Google event). Presented 2012-10-25. Presenting a 5-step process for making the most out of your digital marketing data.
Presentation for Google Developer Group DevFest Kuala Lumpur Presented 2012-10-04 This talk covers the ways developers and product managers can leverage measurement practices to grow their user base. We look at identifying and tracking the right KPIs and goals. Then we explore implementing advanced Google Analytics features to track meaningful goals.
Presentation for Navigating Uncertainty through Datar. Presented 2012-09-27. Navigating Uncertainty through Data. Navigate a Black Swan or Coconut Uncertainty environment using digital data resources. The keys to navigating a rapidly evolving digital landscape is to successfully measure, gain insights from the wisdom of the crowd, hypothesize, test, rinse, and repeat.
Presentation for TEDx Johnson & Johnson. Presented 2012-04-01. A talk I gave at Johnson & Johnson's internal TEDx conference. I cover how digital data sources can be used to gain powerful insights to aid with product design and user experience.
Presentation for ThinkTech Singapore . Presented 2011-12-22.
Presentation for WAN-IFRA Digital Media Asia. Presented 2011-11-23. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors.
Presentation for Think Export with Google . Presented 2011-10-31.
Presentation for Think Export with Google . Presented 2011-10-31.
Presentation for Kopdar 1000 Blogger Nusantara .Presented 2011-10-30. This presentation looks at how you can use Google's freely available data-oriented tools to help create great content, attract the right visitors, and improve the user experience. This presentation was given to an audience of 1300 bloggers at the Kopdar 1000 Blogger Nusantara conference held in Sidoarjo, Indonesia.
Presentation for Nanyang Technological University's MBA class. Presented 2011-10-15. This covers how one can make use of Google's data-driven solutions to understand their customers and attempt to predict trends. We cover Google Analytics for understanding on-site behaviour, Google Insights for Search for understanding search behaviour, and DoubleClick Ad Planner for understanding demographic and interest information.
Presentation for GTUG Philippines. Presented 2011-10-11. Covers how GA works, and how to implement GA's advanced tracking features.
Presentation for GoMeasure with Google Analytics . Presented 2011-10-06. Vinoaj Vijeyakumaar outlines 12 things you should do today to get yourself measurement and conversion ready for 2012.
Presentation for Implementing Google Analytics .Presented 2011-09-30. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
Presentation for DevFest Kuala Lumpur. Presented 2011-09-30. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
Presentation for GoMeasure Conference (Singapore & Malaysia). Presented 2011-09-09. Outlines 12 things you should do today to get yourself measurement and conversion ready for 2012.
Presentation for GTUG Singapore & Sydney. Presented 2011-06-16. Practical Google Analytics tips for the digital developer.
Presentation for GTUG Kuala Lumpur. Presented 2011-05-04. Slides from my talk given to the Kuala Lumpur (Malaysia) chapter of the Google Technology User Group (GTUG). The talk covered how to use Google Analytics to track websites and applications.
Presentation for Google DigitalNow FMCG. Presented 2011-03-25. Covers 4 steps for measurement success, focusing on web analytics and Google Analytics.
Presentation for Google Analytics Master Class events (Singapore & Malaysia). Presented 2011-03-12. Covers a case study from Amari Hotels about using GA funnel visualization reports to increase site conversions.
Presentation for GroupM Leadership Series. Presented 2010-10-21.
Presentation for GroupM Leadership Series. Presented 2010-10-21
Presentation for GroupM Leadership Series. Presented 2010-10-21.
Presentation for Singapore Google Technology User Group Meetup. Presented 2010-08-19. Unscrew the nuts and bolts behind Google Analytics and discover how GA works.
Presentation for Google Analytics Master Class Singapore. Presented 2010-04-01. Learn how Amari Hotels used Google Analytics goal funnel reports to optimise their online sales flow to generate more reservations.
Presented for Google Analytics Webinar. Presented 2009-10-30. Google Analytics recently announced a new set of features which builds on last year's enterprise-class feature launch. Some of these will add power to existing capabilities, like the ability to track mobile websites/apps and using an advanced table filter to perform data analysis.
Presentation for Consumer Marketing Insights Event by Google Thailand. Presented 2009-08-29.
Presentation for Consumer Marketing Insights Event by Google Thailand. Presented 2009-08-28.
Presentation for Google Analytics. Presented 2009-03-23
Presented for RIAction. Presented 2009-02-25. Gadgets and Social Applications With OpenSocial